Hi! My name is Naige Guo.
I am a graphic designer.
My work spans a wide range
of design disciplines including
branding, typography, motion
graphics and 3D.
Hi! My name is Naige Guo.
I am a graphic designer.
My work spans a wide range
of design disciplines including
branding, typography, motion
graphics and 3D.
NUMI Teabrand Rebranding
Branding/ Visual Identity/ Packaging
Duration: Feb 2022-May 2022
Guidance: Jennifer Cole Phillips
Brief：
The rebrand aims to position Numi Tea as a premium, organic brand with a strong emphasis on well-being. Through a visually compelling and sustainable design, Numi will attract and retain a diverse consumer base, reinforcing its standing as a leader in the competitive tea market.
Concept：
Revitalize Numi tea's packaging by highlighting its organic, aromatherapeutic qualities with a visual language evoking herbal richness. Stand out on shelves through unique structures, emphasizing clear communication of health benefits. Use earthy tones and illustrations to create a cohesive, premium look. Develop a scalable design system for future extensions, ensuring the packaging reflects Numi's essence and captivates consumers in the competitive tea market.
Inspired by the sky colors, and created a series of tea packages that capture the different moods and functions associated with the changing sky. The morning sky tea package features a soft light blue gradient, perfect for throat soothing and calming the mind. The sunrise sky tea package boasts a vibrant pink and yellow gradient, providing immune support and a refreshing start to the day. Finally, the night sky tea package showcases a deep blue gradient, helping you relax and unwind for a peaceful night's sleep.
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