Hi! My name is Naige Guo.
I am a graphic designer.
My work spans a wide range
of design disciplines including
branding, typography, motion
graphics and 3D.
Hi! My name is Naige Guo.
I am a graphic designer.
My work spans a wide range
of design disciplines including
branding, typography, motion
graphics and 3D.
Chief Rebranding
Visual Identity/ Branding/ Typography
Duration: March 2022- May 2022
Guidance: Jennifer Cole Phillips
Brief：
The rebrand aims to position CHIEF as a beacon for accomplished women in leadership, communicating empowerment, inclusivity, and collaboration. Through a visually striking and cohesive design, CHIEF seeks to inspire more women to join the community, amplifying their impact collectively and redefining the landscape of executive leadership.
Concept：
CHIEF is a meticulously crafted exclusive network for accomplished women in executive leadership, fostering empowerment, inclusivity, and diversity. It provides a platform to fortify leadership abilities, amplify impact, and uplift others. By championing mutual support and collaboration, CHIEF is revolutionizing the leadership landscape, urging women to claim their rightful place at the table.
The new visual identity of Chief centers around highlighting the significance of every membership, aiming to create an inclusive community where the goals of diversity and empowerment are successfully attained.
By embracing the innate power of women, CHIEF envisions a brighter world shaped by their remarkable influence and unwavering strength.
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